NIGHTCAP
with UBER BLACK
01
THE IDEA
02
THE INSIGHT
03
THE SERIES
04
THE EXPERIENCE
05
ACTIVATIONS
06
VALUES
07
THE CLOSE
INDEX
Night Cap!
Let's go somewhere special
- NIGHTCAP!
NIGHTCAP
4 rides, 3 Spots, 2 friends, 1 night
NightCap! is a content series and digital campaign set in Johannesburg and built around a thriving social network culture and an active city lifestyle all connected by a ride.
Think drinks, food, hidden hangouts, nightspots and places people go to connect and/or wine down from sunset and into the night in an Uber Black.
Each episode is built around a demographic avatar and their respective interests, — artists, creatives, Influencers, professionals and cultural figures moving through three nightlife stops to enjoy sundowners and starters, main course and a nightcap! All in one night.
This show happens in transit; short rides between locations, authentic conversations in the car, unfiltered moments on arrival, profiled drinks and food. It’s about how people really experience the city moving safely, spontaneously, and socially in an Uber Black.
Episode Structure
NIGHTCAP!
1 Ride
Sunset Greetings & Tales
The day ends with the first ride of the night to a standout spot for early evening downers and sunsets. We introduce the first dish, the people behind it, and the story behind the place. The conversation is relaxed and sets the tone for the night ahead.
2nd Ride
Main Course Conversations
At a second venue, over dinner and elevated drinks, the host and their guest(s) dive into deeper discussion—personal journeys, ideas, ambitions, and cultural observations. The food, drinks, and people behind the venue are highlighted with equal depth.
3rd Ride
NIGHT CAP
The third stop is a nostalgic, wild, or personally meaningful late-night spot chosen by our
guest—where the final drink of the night is shared. The spotlight is on the mixologist or
bartender, the drink itself, and the story behind why this place matters.
4th Ride
Home
Home! All powered by Uber (Black).
Content Pack
Snackable Content
Short-form & Spin-offs
Visual Assets
Assets for Ads & Branded posts
IRL Activations
In-Real-Life Activations & events
Content Deliverables
01
Hero Episode (YouTube / Streaming)
1x Hero Episode (YouTube / Streaming)
02
Short-Form Cutdowns for TikTok, IG Reels, and X
Describe the service and how customers or clients can benefit from it.
03
Uber Black Branded Social Ad
Describe the service and how customers or clients can benefit from it.
04
Traditional + Digital Campaign
Describe the service and how customers or clients can benefit from it.
05
Events - In-Real-Life Episode Premier Experience
Describe the service and how customers or clients can benefit from it.
06
1x Partner-Branded Segment (for sponsors)
Describe the service and how customers or clients can benefit from it.
TARGET AUDIENCE
TARGET AUDIENCE
ROI
Describe the service and how customers or clients can benefit from it. It’s an opportunity to add a short description with relevant details, like pricing, duration and how to book.
Execution
Describe the service and how customers or clients can benefit from it. It’s an opportunity to add a short description with relevant details, like pricing, duration and how to book.
one city
two friends
three spots
four rides
Sports fields and courts
Modern, air-conditioned cabins
Arts and crafts center
Theater and music studio
Science lab
Olympic-sized
swimming pool
